Who am I?

I'm Jen Barrios, founder of Fashion Reframe, with over 15 years in the apparel industry. My expertise lies in product strategy, creation, innovation and storytelling, alongside recent studies in circularity. I work with brands seeking to transition from linear design thinking to designing for circularity. My work bridges strategy and practice, helping teams move from ambition to implementation.

To reframe is to shift perspective. For fashion, this means moving:

• Beyond conversations and campaigns to making products differently
• Beyond linear lifecycles to designing for longevity, reuse, and regeneration
• Beyond the point of purchase to creating circular customer experiences

My success stems from curiosity and relationships,  understanding motivations, and challenging the way things have always been done. With me, you'll get:

Authenticity  | Inclusivity | Innovation | Collaboration | A Holistic Approach